Wildlife Matters

$2 million matching challenge to save Australia’s endangered wildlife

08 May. 2019
© Brad Leue/AWC

Eligible tax-deductible donations received this financial year will be doubled, up to a value of $2 million.

Inspired by the progress of Australian Wildlife Conservancy’s ground-breaking conservation projects across the country, The JAAM Foundation and The Martin Copley Will Trust have joined forces to match dollar-for-dollar eligible donations up to a total of $2 million.

This generous offer comes just days after the United Nations Intergovernmental Science Policy Platform on Biodiversity and Ecosystem Services (IPBES) released its review on the state of nature across the planet, citing a global extinction crisis. You can listen to an important discussion of these latest UN figures on ABC Radio, with AWC Scotia Wildlife Sanctuary Senior Field Ecologist, Felicity L’Hotellier, by clicking below:



With 1,800 Australian species currently at risk of being added to Australia’s appalling extinction record, it’s more important than ever for AWC  to accelerate its efforts to deliver effective conservation across the country.

Tax-deductible donations made to the $2 million challenge will be matched as follows:

  • New donors: donations of $500 or more will be matched.
    • Donate $500, we receive $1,000.
    • Donate $5,000, we receive $10,000.
  • Existing donors: additional donations of 10 per cent or more above your total 2018 gift to AWC will be matched.
    • Donate $1,100, we receive $1,200 (total donated in 2018 $1,000).
    • Donate $5,500 we receive $6,000 (total donated in 2018 $5,000).
  • Existing regular donors: the additional 10 per cent on your monthly gift will be matched.
    • Increase your $50 per month donation to $55 per month – AWC receives $60 per month.
    • Increase your $100 per month donation to $110 per month – AWC receives $120 per month.

Donations will directly support AWC’s land management and science programs across 4.8 million hectares through:

1. Establishing a network of massive feral cat-free areas

Feral cats have penetrated every corner of the continent and are the single greatest threat to Australia’s wildlife.

AWC’s feral cat-free areas protect some of the largest remaining wild populations of Australia’s most endangered animals, such as the Bilby and Numbat. We are also undertaking ground-breaking scientific research designed to improve the effectiveness of cat control measures ‘beyond the fence’.

Newhaven © Wayne Lawler/AWC
Newhaven Wildlife Sanctuary, Central Australia


2. Implementing the largest non-government fire management program in Australia

We deliver the largest non-government fire management program in Australia – one of the most flammable continents on earth. Changes in the intensity, scale and frequency of fires since European settlement mean fire is one of the greatest challenges in delivering effective conservation.

AWC is successfully implementing controlled burning across a large number of properties. This year, in the Kimberley alone, effective fire management was delivered across more than six million hectares – including commercial, pastoral, Indigenous, and AWC land – increasing the chances of survival for thousands of birds, mammals, frogs and reptiles.

Olympus Digital Camera © Joey Clarke/AWC
Darcy undertaking fire management at Newhaven Wildlife Sanctuary


3. Feral herbivore control

Grazing by feral herbivores (e.g. cattle, buffalo, donkeys) is a major factor in the dramatic decline of Australia’s wildlife, and AWC is taking direct action to reduce this threat, and in 2018  removed 7,500 feral herbivores.

AWC has established the three largest feral herbivore-free areas on mainland Australia, totaling more than 400,000 hectares.

Piccaninny 2015 0894 © S Gray/AWC
Mustering feral cattle at Piccaninny Plains


The offer to match eligible donations by the JAAM Foundation and the Martin Copley Will Trust will ensure that AWC’s innovative conservation model can continue combating the main issues threatening our native species.

One of the keys to our success is  people in the field, delivering fire management, feral animal control and world-class science in iconic regions such as the Kimberley, the Top End and central Australia.

Science-based metrics – which track the population of key species and our success in reducing key threats – show that we are bucking the trend, delivering great ecological outcomes for wildlife like the Bilby, Northern Quoll and Purple-crowned Fairy-wren.

Our approach is efficient: over the last decade around 87 per cent of AWC’s operational expenditure has been invested in conservation, with only 13 per cent spent on fundraising and administration.


Scotia Mammal Trapping © Wayne Lawler/AWC
Ecologist Jamie Dunlop at Scotia Wildlife Sanctuary


Your support, therefore, makes a direct, positive impact at the front-line of conservation and, as the end of financial year approaches, you can double the return on your investment.


Update July 2019: Please note this Matching Challenge has now ended

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